Editorial Reviews. From the Back Cover. Today's most comprehensive, up-to- date business It With Charts: The Executive's Guide to Visual Communication: The Executive's Guide to Visual Communication - site edition by Gene Zelazny . Say It With ChartsWorkbook GENE ZELAZNY Edited by Steve SaksonMcGraw- Hill New York Chicago San Francisco Lisbon Lon. SAY IT WITH CHARTS This page intentionally left blank SAY IT WITH Author: Gene Zelazny. downloads Views 7MB Size Report. DOWNLOAD PDF.
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In Say It With Charts, Fourth Edition—the latest, cutting-edge edition of his best- selling presentation guide—Gene Zelazny reveals time-tested tips for preparing. Gene Zelazny. Say It With As I think about how we produce our charts today, I find it incredible that using my . presentation, prepared with say, PowerPoint. Author: Gene Zelazny Pages: Publication Date Release Date: ISBN: Product Group:Book Ebook download any format Say.
I call them: Take a look at the samples of each of these solutions on the following pages. This isn't always easy.
It's a natural tendency to want to give your audience as much information as possible. The problem is that this prompts you to present too much information, so your audience actually absorbs and retains very little of it. The "simpler is better" solution requires you to think hard about the message you really want to convey in a chart, and eliminate material that distracts from that message.
Here's an example. The top chart supports the point that PVC is the lowestcost polymer. Here, you're quick to see that it shows all the data gathered during the problem-solving stage to make the point. This might be okay for a paper document, in which readers can spend as much time with the chart as they need.
Say it with charts
For example: Cents per pound will do. A scale will be sufficient to show the relationships. The new chart with less data focuses attention on the message that PVC's cost is lower than that of all other polymers. Sometimes, your goal for the presentation requires you to keep the details that you might eliminate if you used a "Simpler is better" solution.
So you go back to cramming too much stuff on a page and hope you can explain it all to your audience. The solution isn't to eliminate details, but to present them in bites that are small enough to absorb.
Sure, this will increase the number of pages in your presentation but, whenever this worries you, just remember this mantra: The visual on top shows how the information was captured on paper. I'll grant you that if you were just distributing this on paper; the page might work, since, in this circumstance, the reader controls the communication.
He or she can take as much time as needed to review all the information. An added benefit of this approach is that the audience focuses on one idea at a time, as it is presented.
There is no risk that some will focus on different aspects of the visual than the point you're discussing. Yet another benefit: For instance, while the top chart on the facing page is certainly simple, I find it difficult to determine its message. Can you figure out which country's margins are rising or falling without reading the data at the top of the columns? Also, is there any logic to the sequence of countries?
With such charts, it's helpful to go back to the matrix at the beginning of this book to determine which chart form might be more effective.
In this case, we're comparing profit margins for six countries over time. A column chart is often appropriate for a "time comparison," but if you switch to a line chart, use a larger scale, and put the countries in descending order, the trends become clearer.
Now the audience can quickly see which countries have the highest margins and where the trends are going. Germany 50 40 30 20 10 0 Q 3 4 1 2 3 3 4 1 2 3 3 4 1 2 3 3 4 1 2 3 3 4 1 2 3 3 4 1 2 3 11 Creativity is better I would be the first to say that, at times, a basic text slide is all that's needed to convey a message.
On the other hand, creative images can help tell your story in a more interesting way, thereby reinforcing understanding.
That's what this solution is all about. For instance, here is a list of recommended steps for planning any business presentation. Since, in this case, there is no set sequence to the order of these steps, and all the steps are independent, I'd suggest that the puzzle image will help make them more memorable. Furthermore, you can use the puzzle image as a table of contents or "tracker page" to help guide your audience through the chapters of your story.
Tools & Media
As you move from step to step, you can add each piece of the puzzle. Then, by displaying the entire puzzle at the end, you effectively summarize your main points. This page intentionally left blank. So what can you think of that would make the chart legible? Yes, you could remove those columns that show no data, only dashes.
Say It with Presentations: How to Design and Deliver Successful Business Presentations
Another solution I sometimes hear is to make a chart out of it. Yes, you could break the table and make it into two horizontal rows, or for that matter, put it on several pages.
However, in this case the solution is so simple that it often escapes us: However, for an onscreen presentation to a large audience, I'd recommend using six slides: See the back of the facing page for subsequent slides.
Yes, I feel your resistance. After all, using six slides where we had one seems to suggest more presentation time. But I think you'd agree that the amount of information being presented is exactly the same. So the time it takes to present that information should also be the same. Using six slides also avoids the problem of audience distraction. They'll focus on the specific point you're making instead of reading other portions of the slide.
And using six slides makes this a truly visual visual presentation, where you keep the audience's interest by changing, changing, changing slides versus forcing them to look at the same slide for a boringly long time. Sometimes, just reducing the amount of detail and highlighting the most important component of the story can result in a major improvement. Follow the story: While it ranks fourth for pearl starch, the cost differential with the lowest-cost plant is small.
However, for corn syrup, the combination of a seventh ranking and a sizable cost differential indicates the need to search for cost-reduction opportunities.
However, with as many as 13 horizontal bars for each, the plant names would probably still be illegible. And creating four separate pages would prevent the audience from easily comparing the four products.
In this case, the answer is to "visualize the message, not the mess. We use a range column chart to show the spread in total variable cost between the best and worst performers for the four products. Here, the ranges are the same length, creating an index chart; that is, the spread equals regardless of the cost differentials.
We show Tuckahoe's ranking against the top and bottom performers. The message comes across with one clear and legible chart. If you feel the need to provide the detailed data, just distribute the original chart as part of any handouts you leave behind with your audience.
The solution came to me once I saw that the company's name, at the bottom of the list, started with the letter "Q," and that the logo-like symbol in the title began with a "Q. I was able to place the bullet points so the most important theme was at the center of the diagram and to position another theme at the bottom of the "Q," reinforcing the image of movement over time.
I'm often asked how these ideas come to mind. Like anything else, the more you exercise your creativity, the more skillful you become. Practice, practice, practice! It's a typical example of a "waterfall" chart, showing the parts of a whole. However, it strikes me as unnecessarily busy: I'm not getting a clear indication of the sum of the improvements; I'd like the dollars of improvements to line up; I don't need to repeat the OIRONCE label at the bottom of both columns, since it's introduced in the subtitle.
All of this argues for using a different chart form. By combining the profit improvement into one subdivided column chart, the labels line up and the dollars stack up to their total. The scale is so squeezed that the differences in the plotted values are difficult to measure.
In addition, the labels at the bottom of the columns are redundant. Most importantly, the chart doesn't accomplish its main goal: By placing the components within percent columns, I can use a much bigger scale, I limit the number of labels, and I line up the data in a way that allows an easy comparison. That is, they look at a list of numbers and quickly read the trends they represent.
However, as I point out in Say It with Charts, data implies relationships, whereas charts demonstrate them. And so it is with this example. In this case, by plotting the range between the low and high performers for each of the attributes, we see Company A's ranking much more quickly and without needing to read and interpret all the numbers in the table. After all, it does a good job of showing how the proposed solution comes out of the differences identified between the developed and emerging markets.
And yet, for me, the word "Differences" in the title made me feel that the solution resulted from the combined forces at work—therefore what you see on the bottom chart.
The added benefits are that the visual looks more attractive as a design, and it makes it stand out from the crowd of other visuals we traditionally see in presentations. Your solution more things to Planned approach aiming for wholly owned perfect answers and customer control 49 This page intentionally left blank.
Creativity is better It doesn't take long to understand that the point of the chart at the top of the next page is to contrast the approaches that the two companies take to reach the same objective. However, I find myself spending too much valuable time reading all the bullet points to be able to appreciate the distinctions the chart describes and the flow of ideas.
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Say It With Charts: The Executive’s Guide to Visual Communication
Upcoming SlideShare. Like this presentation? Why not share! An annual anal Say It With Charts: The Executive's Guide to Visual Communication. Description This is today's most comprehensive, up-to-date business presentation guidebook.
It provides easy-to-follow tools and strategies for creating powerful, interactive business presentations. As a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message. Business presentation tools have changed tremendously. A chart that once took ten hours - and ten co-workers - to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact.
Look to this comprehensive presentation encyclopedia for information on: Business is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, and - in today's rapid fire, ultra-competitive business environment - delays or errors in communicating information are uncalled for, unaffordable The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today's digital technologies to create professional-quality, attention-grabbing visuals on your computer screen.
Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including: Over the years, "Say It With Charts" has become the standard guidebook for executives, sales managers, management consultants - all those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe.
Now updated for today's technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time.Wonderful book - everything explained with practical examples; a must read for bringing out the message clearly from the data. A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. Section IV: Say It. Download pdf Say It With Charts: Description Step-by-step guide to creating compelling, memorable presentations A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard.
Aug 17, Chloe rated it it was ok Shelves: Set up the facilities: including physical setup, room layout, lighting, etc.
Section IV: Say It With Concepts Metaphors. This might be okay for a paper document, in which readers can spend as much time with the chart as they need.
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