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They not only made the book better from their feedback, but they also got invested in the project.
When the book launched, they had a sense of ownership because they had actually created a piece of the final product. Book writing and marketing phases Now, time for the nitty gritty!
Sitting in a breakout session on writing books, I asked what seemed an innocuous question: At what size platform does it make sense to write a book? I had been blogging for around three years, but had done almost no active marketing for it. It was something I did on Saturday mornings as a way to process my week and start to create a public record for what I was working on. I walked up to him in the hallway afterwards and pitched him the initial premise for The End of Jobs.
We started hashing out the outline and refining premise in the hallway and I scribbled down everything into Evernote on my phone. Download Once I had talked to everyone and had a conception for the book, it was time to start writing.
The first draft 8 months to launch It took me 8 months to write, publish, and launch The End of Jobs. The first 3 months were entirely spent writing with almost no marketing. I kept up semi-regular writing once every two weeks on my site, but largely used that as a way to distract myself from the book when I needed to take a break but still wanted and had time to write.
I subscribed to the Anne Lamott school of Shitty First Drafts , which means my goal for the first three months of working on the book was almost entirely driven by word count.
My goal was to get sixty thousand words of anything remotely related to the book on the page to have something to work from. Highly recommended. That allowed me to write knowing that if anything was prone to being easily misinterpreted without context, I could revise it.
A brief word on the editorial process After I finished the first draft, I took about two weeks off from working on the book to get it out of my head and give the very kind alpha readers a chance to go through to make notes.
Once I had spoken to all of them on the phone or in person, I went back and re-read the alpha draft myself and went through a three-step Revision Process. Re-write the introduction as a lens I re-wrote the introduction to use as a lens to clarify and define the rest of the book.
In much the same way I used the outline before starting the first draft to get clear on who I was talking to, I used the introduction in each subsequent draft to get clear on exactly who my target reader was. I picked a specific close friend of mine that fit into the primary demographic and wrote the introduction specifically to him in order to get the appropriate tone and voice.
Structural Edit Based on their feedback and re-reading, I did a structural edit to the book, moving around sections so that the book flowed better and had a more logical narrative. I also made notes on specific sections that they particularly liked so I could expand on them.
Fractured, by Joanna Karaplis, is a modern retelling of three classic fairy tales, in a distinctive voice for twenty-first-century teen readers.
Both authors are very active on social media and have worked to build an engaged audience. This was a big factor in the decision to convert the titles to ebooks. The titles are also well suited for the experiment because they have a fairly steady sales history against which to compare any new ebook sales.
Last, and perhaps most important, the titles are straightforward and text-heavy. They have a traditional narrative flow and few images, which works well in EPUB format with reflowable text. It is clear that sales of ebooks will continue to grow, and that YA titles are likely to be especially lucrative, given their potential to cross over to readers of a broad age range.
Chapter 2: Strategy Any number of publishers are jumping into ebook production just because they feel they should, because everyone is doing it. The specifics may not apply to other publishers or to ebooks a few years from now, but the thought process could serve as a blueprint for publishers considering a similar project.
This means that it was a trial run, which they can evaluate and adapt in the future.
It proved to be a safer plan than launching into the full conversion of all backlist titles at once — which is an option for publishers looking to save on costs through bulk conversion.
Because I had some conversion knowledge, we decided to start with Darkness and Fractured, for the reasons mentioned above. The conversion project was a test case; however, it was still tied to a number of specific objectives. The first is young adults who are not traditional bookworms, who may be more comfortable or more likely to find reading material online than by setting foot in a bookstore or library. Darkness addresses an important issue, teen suicide, that is particularly relevant today given the pressures faced by digitally plugged-in youth.
Darkness is a story that can be read on many levels, with an important message for parents as well as adults long past their troubled teens.
Fractured is a fun new take on the traditional fairy tales that adults today were brought up with. This is a unique opportunity for them to collect digital sales data from the very beginning. This data can then be used as a baseline against which to evaluate future digitization projects.
Furthermore, the retailers offer flexibility with respect to pricing, provided the title is priced the same in all competing channels i.
This kind of experimentation is much more responsive and timely in online sales channels than in traditional print sales channels. The key is to determine specific and measurable goals in advance, to collect data throughout the experiment, and then to evaluate after the fact. The last objective is to use the launch of the ebooks as a new driver for sales of both the print and digital formats.
Darkness and Fractured have both been previously released in print format, in and respectively. Having a new format to promote is likely to bring renewed attention to the titles and to increase sales for both the digital and print versions.
The authors, who are both active on social media and on their websites, will play a key role in the promotional activities. Julie Burtinshaw attends writer, school, and library events, where she actively promotes and often sells her titles. Joanna Karaplis works in ebook development and promotion, therefore she has the skills to market the new digital format of her book.
This lift effect helps keep titles at the top because the increased visibility continues to improve sales, which in turn boosts the search results. Conversion Considerations The general objective of the project, as described above, was to develop a low-cost conversion process that would be adaptable for future projects.
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The first decision was whether to convert the titles in-house or to outsource. There are any number of conversion companies, which range from large operations with an overseas workforce like CodeMantra, Innodata, and Aptara, to a host of digital startups like eBook Architects and eBookIt.
One resource for Canadian publishers looking to navigate this arena is eBound, a not-for-profit organization that was formed to help publishers with digital engagement. Although the field is constantly changing, there are many as yet unresolved issues with outsourcing ebook conversion. The more personal, hands-on services are less error-prone, but more costly. Originally, they planned to contract their freelance designer for the pilot conversion project.
Instead, when I contacted them regarding an internship opportunity, they decided it was a project that I could take on. Among the goals was for the conversion process to be adaptable to future projects.
The rest is a matter of research and staying up to date on the various device specifications. However, that knowledge comes in handy when things go wrong, or when a more sophisticated level of control over the final product is desired. Two such tools are PressBooks and Inkling.
PressBooks is an open source system built off of WordPress.
The system is very easy to use and requires no knowledge of HTML. PressBooks uses built-in templates that can be customized by changing the theme options in the interface. The online interface, called Inkling Habitat, is an authoring environment that works well for teams who collaborate on content.
It has a simple drag-and-drop tool for adding media and separates content into chunks. One interesting feature they offer is sales by chapter, as well as a giveaway of one free chapter as a marketing tool. The devices that are designed specifically for reading e-books are called "e-readers", "ebook device" or "eReaders". History[ edit ] The Readies [ edit ] Some trace the idea of an e-reader that would enable a reader to view books on a screen to a manifesto by Bob Brown , written after watching his first " talkie " movie with sound.
He titled it The Readies, playing off the idea of the "talkie".
Later e-readers never followed a model at all like Brown's. Nevertheless, Brown predicted the miniaturization and portability of e-readers.
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In an article, Jennifer Schuessler writes, "The machine, Brown argued, would allow readers to adjust the type size, avoid paper cuts and save trees, all while hastening the day when words could be 'recorded directly on the palpitating ether. Schuessler relates it to a DJ spinning bits of old songs to create a beat or an entirely new song as opposed to just a remix of a familiar song.
Her idea was to create a device which would decrease the number of books that her pupils carried to school. The final device would include audio recordings, a magnifying glass, a calculator and an electric light for night reading. However, this work is sometimes omitted; perhaps because the digitized text was a means for studying written texts and developing linguistic concordances, rather than as a published edition in its own right. All these systems also provided extensive hyperlinking , graphics, and other capabilities.
Van Dam is generally thought to have coined the term "electronic book",   and it was established enough to use in an article title by Thus in the Preface to Person and Object he writes "The book would not have been completed without the epoch-making File Retrieval and Editing System Hart [ edit ] Despite the extensive earlier history, several publications report Michael S. Hart as the inventor of the e-book. Seeking a worthy use of this resource, he created his first electronic document by typing the United States Declaration of Independence into a computer in plain text.
Early implementations[ edit ] After Hart first adapted the Declaration of Independence into an electronic document in , Project Gutenberg was launched to create electronic copies of more texts - especially books. Detailed specifications were completed in FY 82, and prototype development began with Texas Instruments that same year.
Four prototypes were produced and delivered for testing in Tests were completed in Peter Kincaid. Harkins and Stephen H.Most helpful customer reviews on site. Each story had its own look and feel different fonts, embellishments, etc. This means that it was a trial run, which they can evaluate and adapt in the future. This vast amount of data could be fit into something the size of a large paperback book, with updates received over the "Sub-Etha". This is a unique opportunity for them to collect digital sales data from the very beginning.
Put a cover on it and you'll protect your site -- Paperwhite, Oasis, and more. Shop best selling books. I walked up to him in the hallway afterwards and pitched him the initial premise for The End of Jobs. site releases the site 2 that included a text-to-speech feature. Following this is the tap-and-hold which offers a context menu of additional options in some scenarios.