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Preface Corporate Information Strategy and Management examines how information tech- nology (IT) enables organizations to conduct business in radically. Lynda Applegate Corporate Information Strategy and Management - Ebook download as PDF File .pdf), Text File .txt) or read book online. study. bestthing.info: Corporate Information Strategy and Management: Text and Cases (): Lynda Applegate, Robert Austin, F. Warren McFarlan.
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Lynda Applegate Corporate Information Strategy and Management
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Thc tech-heavy Nasdaq lost more than half its value within months and spending for IT equipment and services dropped. The world economy headed into a downward spiral. Some young executives began their carcers during the boom, and for a time it seemed they would have an advantage. When the dot-com bubble burst, executives young and old found themselves in pretty much the same situation as they attempted to make sense of which opportunities were real and which were nothing more than the hype that surrounds all new inventions.
As we write, a global economic crisis has emerged that resulted in a dramatic collapse of worldwide stock markets. But, even during these times of ullcertainty, some things are clear. The world is forever changed.
IT has burst forth from its safe containment in the basements of corporations. Business executives have begun to wrest control from IT executives who have failed to step up to the challcngc of entering the boardroom. Technology has become a core enabler and, in some cascs, the primary channel through which business is done. The world is smaller and the "global village" is quickly becoming a reality.
Physical location matters less than it did. Borders and boundaries, owner- ship and control have become less rigid.
Thc last dccade has offered examples of IT-enabled "virtual" organizations in which many small, independent firms band together as nodes an information network to achieve dramatic increases in scope and scale. Such arrangements challenge both our legal and social definitions of an organization as business practice outpaces legal and regulatory policy--especially in areas like international competitiveness and trade, intellectual property, privacy, secu- rity, family, community, education, and culture.
And, yet, there are still new frontiers to explore, new challenges to meet, and new magic in store.
Table of Contents
Because so much has changed so quickly, bccause the ups and downs have come in such a short interval, now is a difficult time to engage in sense-making.
Yet that is precisely what we are doing in this book. We're attempting to relate what we know from decades of study to what we are learning from those who are creating the future.
It has been a period of intense experimentation. Many new models were tried. Many of them failed. Our objective is to help business executives recognize the tremendous potential of technology in creating business advantage and to help them assume a leadership role in IT-enabled business transformation.
At the same time, we wish to help IT executives assume leadership positions, not just in defining and executing technology strategy and managing the IT function, but also in defining and executing business strategy.
As we work toward these dual objcctives, we draw on years of research and experience, much of it in the field with executivcs who have accepted thc challenge and are vcnturing forward into uncharted waters. This book is filled with their stories, captured in short examples throughout the text and in full-length case studics at the end of each of thrcc modules.
Modllie I: IT allll Bllsilless Advallfage addresses the approachcs executives use, decisions they make, and issues they face as they attempt to leverage IT to create business advantage. Thc module introduces the concept of a business model as a key framework that guides executive decision making and action. It then discusses thc impact of twenty-first century IT on the three key components of a business model-strategy, capabilities, and value.
The objective of Module I is to provide key frameworks and tools for understanding the impact of IT on business advantage. The module examines the changing technology infrastructure and its impact on front-line operations.
The chapters in this module examine how emerging technologies intluence approaches to managing IT assets, projects, and risks. The objective of Module 2 is to providc kcy frameworks and tools for under- standing how to managc the business of IT.
MOdllle 3: IT Leadership enables exploration of the responsibilities, obligations, and cxpectations of IT leaders as they exploit today's IT solutions and services to drive business advantage. The module discusses general IT governance matters, including strategic alignment, compliance and risk management, and relates these to more tactical IT management activities.
The objective of Module 3 is to address issues facing twenty-first century IT Icaders.MicroDomination: how to leverage social media and content marketing to build a mini-business empire around your personal brand Social media marketing for entrepreneurs. Harvard Business School Case But all was not well within IBM, ofTcr my perspective on what lies ahead for our industry.
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