Read "Salt Sugar Fat How the Food Giants Hooked Us" by Michael Moss available from Rakuten Kobo. Sign up today and get $5 off your first download. Read "Salt, Sugar, Fat How the Food Giants Hooked Us" by Michael Moss available from Rakuten Kobo. Sign up today and get £3 off your first download. Praise. “As a feat of reporting and a public service, Salt Sugar Fat is a remarkable accomplishment.”—The New York Times Book Review “[Michael] Moss has.
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Get this from a library! Salt, sugar, fat: how the food giants hooked us. [Michael Moss] -- The author explores his theory that the food industry's. Salt Sugar Fat is a journey into the highly secretive world of the Salt Sugar Fat is the story of how we got here, and it will hold the food giants. Editorial Reviews. bestthing.info Review. Q&A with Michael Moss. Michael Moss. Q. How did you land on salt, sugar, and fat as your way to write about the.
Feb 26, Minutes.
Every day, we ingest 8, milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. You will never look at a nutrition label the same way again. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us. Michael Moss understands a vital and terrifying truth: We are fundamentally changing our lives—and the world around us.
Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. On the agenda: Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made.
This executive then launched into a damning PowerPoint presentation— slides in all—making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster. When he was done, the most powerful person in the room—the CEO of General Mills—stood up to speak, clearly annoyed.
And by the time he sat down, the meeting was over. Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese triple what we ate in and seventy pounds of sugar about twenty-two teaspoons a day.
Salt, Sugar, Fat
We ingest 8, milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. He unearths marketing campaigns designed—in a technique adapted from tobacco companies—to redirect concerns about the health risks of their products: Simply put: The industry itself would cease to exist without salt, sugar, and fat.
Includes a bonus PDF with endnotes from the book. Michael Moss was awarded the Pulitzer Prize for explanatory reporting in , and was a finalist for the prize in and Before coming… More about Michael Moss. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable and profitable companies and brands of the last half century.
He unearths marketing campaigns designed — in a technique adapted from the tobacco industry — to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Order as many items as you want for one low delivery fee per order to an address in Australia.
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Salt Sugar Fat
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