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containing abbreviated statements of the new national health disease prevention and health promotion, but have areas of Parade Magazine. Sep-. Better Nutrition April Issue. Yoga & Spa Magazine March/April Optimal Health Issue. Compartir English version. BESTFIT Magazine Issue PDF | The current study investigated how "health" messages are marketed to men and women on the newsstand covers of two magazines published under the .
Two undergraduate research assistants were hired to code the nutrition and fitness articles for frames and sources. When the student coders thought any definitions for frames or sources were ambiguous, we referred to empirical literature as well as magazine content to further conceptualize definitions in the codebook.
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After definitions were clearly defined, we trained the research assistants to code definitions in the codebook during another series of three-hour meetings. The intercoder reliability sample represents The first coder coded nutrition and fitness articles published in the June , April , and October issues, and the second coder coded nutrition and fitness articles published in the January, April, and October issues. Coding Categories Our research assistants coded for five potential frames in nutrition and fitness articles.
Chi-square was chosen as the statistical tool for analysis due to its ability to compare two categorical variables. They also determine if distributions of frames and sources follow an expected distribution between magazine genres.
Additionally, we report standardized residuals with the chi-square tests. Standardized residuals are a measure of the strength of difference between observed and expected cell values — effectively a measure of how significant cells are to the chi-square itself.
When comparing the cells in a chi-square test, standardized residuals make it easy to see which cells are contributing most and least to the given chi-square value. Standardized residuals appear in parentheses below group frequencies in tables 1 and 2. We wanted to understand whether source credibility was a criterion for source selection among magazines in the sample. Chi-square tests demonstrated that there were statistically significant differences in frames and sources used in nutrition and fitness content published in the two genres.
Next most disparate was the weight loss frame: 2. For a complete breakdown of frame frequency, chi-squares, and standardized residuals by market genre, see table 1.
A point of reference
Next most disparate were research studies: 2. And finally, significant disparities were observed among editorial team members as sources: 5. For a complete breakdown of source frequency, chi-squares, and standardized residuals by market genre, see table 2. Magazine Content Our study shows that nutrition and fitness articles comprise roughly one-fifth of all editorial content.
That is to say, weight loss and appearance are exclusive from one another in our study. In previous research, this has not been the case.
Leading other sources by dozens of percentage points, the most common source category across the sample was clinical and professional experts Certainly, Rodale, Inc. Editorial content in our sample largely offers actionable nutrition advice and attainable fitness goals vetted by clinical and professional experts.
Our findings do not indicate that editorial content over-emphasizes thinness and appearance.
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Limitations and Future Research Our study is limited by a number of factors, foremost among them our choice to analyze only editorial content. This decision was guided by our interest in contributing to literature on magazine sources — an analysis that would have been complicated by advertisements and coverlines.
Because our findings are at odds with previous research on appearance frames in nutrition and fitness content, future research should continue examining the relationship between editorial messages and the thin ideal. Further, content analyses of nutrition and fitness messages should include a larger corpus of data and should ideally examine frames and sources used across multiple decades and various magazine genres.
Because the sample was purposive rather than random, we also cannot conclude with certainty that the magazines used for this study are representative of a census of the magazines analyzed, though we selected magazines throughout the editorial calendars to represent diverse points in the publishing cycle.
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My Personal Journey Joel R. The first coder coded nutrition and fitness articles published in the June , April , and October issues, and the second coder coded nutrition and fitness articles published in the January, April, and October issues.
Editorial Sources This study is uniquely concerned with the sources magazine writers turn to in order to vet nutrition and fitness content.