E-COMMERCE 2014 (10TH EDITION) PDF

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CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS . The 10th edition features all new or updated opening, closing, and “Insight on” through October with the latest marketing and business intelligence available. E Commerce 10th Edition by Laudon, Kenneth, Traver, Carol Textbook PDF Download archived file. Download link: bestthing.info File name. E-Commerce (10th Edition) [Kenneth C. Laudon, Carol Traver] on site. com. *FREE* shipping on qualifying offers. This comprehensive, market-leading.


E-commerce 2014 (10th Edition) Pdf

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Authorised adaptation from the United States edition, entitled E-commerce: business. technology. society. 10th edition,. ISBN by. Test Bank for E-Commerce , 10th Edition Kenneth Laudon - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free. Save as PDF version of e commerce 10th edition laudon. Download e commerce 10th edition laudon in EPUB Format. Download zip of e commerce.

Marketing messages can be targeted to specific individuals based on their interests and past downloading behavior, and the product or service can be altered to suit a customer's preferences and prior behavior. Social technology allows users to easily generate and share content and permits a many-to-many model of mass communications that is different from previous technologies.

This supports the creation of new business models and products that support social network services. If so, how? Answer: E-commerce has greatly changed the marketing of goods.

Before e-commerce was developed, the marketing and sale of goods was a mass-marketing and sales force-driven process.

Marketers viewed consumers as passive targets of advertising campaigns.

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E-commerce has brought many new possibilities for marketing. The Internet and Web can deliver, to an audience of millions, rich marketing messages with text, video, and audio in a way not possible with traditional commerce technologies such as radio, television, or magazines.

Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name, interests, and past downloads. In addition, much information about the consumer can be gathered from the Web site the consumer visits. With the increase in information density, a great deal of information about the consumer's past downloads and behavior can be stored and used by online merchants.

The result is a level of personalization and customization unthinkable with existing commerce technologies.

Why was being a first mover considered to be important during the early years of e-commerce? Answer: First movers are firms who are first to market in a particular area and who move quickly to gather market share.

First movers hoped to establish a large customer base quickly, build brand name recognition early, and inhibit competitors by building in switching costs for their customers through proprietary interface designs and features.

The thinking was that once customers became accustomed to using a company's unique Web interface and feature set, they could not easily be switched to competitors.

In the best case, the entrepreneurial firm would invent proprietary technologies and techniques that almost everyone adopted, creating a network effect, which occurs where all participants receive value from the fact that everyone else uses the same tool or product.

Answer: The main types of e-commerce are Business-to-Consumer B2C , in which online businesses attempt to reach individual consumers; Business-to-Business B2B , in which businesses focus on selling to other businesses; Consumer-to-Consumer C2C , which provides a market in which consumers can sell goods to each other; mobile e-commerce m-commerce , which refers to the use of wireless digital devices to enable Web transactions; social e-commerce, which is commerce enabled by social networks and online social relationships; and local ecommerce, which is e-commerce that is focused on engaging the customer based on his or her geographical location.

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Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name, interests, and past downloads. In addition, much information about the consumer can be gathered from the Web site the consumer visits.

Test Bank for E-Commerce 2014, 10th Edition Kenneth Laudon ...

With the increase in information density, a great deal of information about the consumer's past downloads and behavior can be stored and used by online merchants. The result is a level of personalization and customization unthinkable with existing commerce technologies.

Why was being a first mover considered to be important during the early years of e-commerce? Answer: First movers are firms who are first to market in a particular area and who move quickly to gather market share. First movers hoped to establish a large customer base quickly, build brand name recognition early, and inhibit competitors by building in switching costs for their customers through proprietary interface designs and features.

The thinking was that once customers became accustomed to using a company's unique Web interface and feature set, they could not easily be switched to competitors. In the best case, the entrepreneurial firm would invent proprietary technologies and techniques that almost everyone adopted, creating a network effect, which occurs where all participants receive value from the fact that everyone else uses the same tool or product. Answer: The main types of e-commerce are Business-to-Consumer B2C , in which online businesses attempt to reach individual consumers; Business-to-Business B2B , in which businesses focus on selling to other businesses; Consumer-to-Consumer C2C , which provides a market in which consumers can sell goods to each other; mobile e-commerce m-commerce , which refers to the use of wireless digital devices to enable Web transactions; social e-commerce, which is commerce enabled by social networks and online social relationships; and local ecommerce, which is e-commerce that is focused on engaging the customer based on his or her geographical location.

Explain whether what each group envisioned came to fruition and why or why not.

Answer: The computer scientists and information technologists' vision was of a universal communications and computing environment that everyone could access with inexpensive computers. Their interest was in creating a vast worldwide information collection from libraries, universities, governments, and scientific institutions that was ungoverned by any nation and free to all. They believed that the Internet, and by extension, the e-commerce that operated within the infrastructure, should be self-governed and self-regulated.

The economists envisioned a near-perfect competitive market where price, cost, and quality information are equally distributed.

The marketspace would include a nearly infinite number of suppliers with equal access to hundreds of millions of customers, but where those consumers in turn would have access to all relevant market informationa hypercompetitive market.

Market middlemen would disappear, resulting in lowered costs to consumers. This intensely competitive, disintermediated environment with lowered transaction costs would eliminate product brands as well as the possibility of monopoly profits based on brands, geography, or special access factors. Unfair competitive advantages and the ability to reap returns on capital that far extended a fair market rate of return would be eliminated.

TPBY is a famous pirated site where users can download pirated music, videos, songs and even movies.

[PDF] E-Commerce 2014 (10th Edition) [Read] Online

It provides for free access of all these copyrighted stuff online. The founders of this firm say that TPBY is just another search engine like Google and Bing and it does not violate any copyright laws. The following are the answers to the questions in this case study: TPBY believes that it was not violating copyright laws because it believed that it is functioning just like any other P2P network like Google and Bing.

It argues that it is a type of search engine where browsers search for their choice of product and it is beyond the websites hand to control the stuff people download or view at their website.

TPBY managed to continue its operations despite being found in violation of copyright laws by stating that this website has gone beyond the control of its owners.

Everytime they try to put a stop at this website but still due to heavy rush at P2P networks, users automatically finds this website and downloads the stuff they need.

TPBY continued managing its website to be clean and clear from allegations of possessing pirated stuff but due to its popularity and availability among the users, the website continues its operations and labeling itself as a search engine it offers pirated stuff to its users. The problems created by pirates like TPBY led the music industry to react very seriously in opposition of these kinds of websites.

In order to combat with this piracy, music industry changed its way of presenting music to the world. In the year , it was the very first time when music was presented and launched in a completely digital form. And amazingly the revenues generated by digital launch of music were higher than its physical distribution. In this model, the music launchers availed a strict license for the ownership of their music and videos which came out as a win-win situation for them. This way music industry safeguarded their interest and prevented piracy to take place anymore further.Before e-commerce was developed, the marketing and sale of goods was a mass-marketing and sales force-driven process.

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Test Bank for E-Commerce 2014, 10th Edition Kenneth Laudon

Comment 0 Step 2 of 4 The following are the answers to the questions in this case study: 1. The cost of developing sophisticated Web sites continues to drop due to declining software and hardware prices and open source software tools. Application of knowledge 37 In Zeeshan Munir. Social technology allows users to easily generate and share content and permits a many-to-many model of mass communications that is different from previous technologies.

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