Editorial Reviews. Review. The how-to's throughout the volume are its greatest strength to Google AdWords: How to Access Million People in 10 Minutes ( Ultimate Series) eBook: Perry Marshall, Mike Rhodes, Bryan Todd: site Store. Editorial Reviews. Review. Perry Marshall combines the attributes of the most calculated to Google AdWords: How to Access Million People in 10 Minutes (Ultimate Series) eBook: Perry Marshall, Mike Rhodes, Bryan Todd: site Store. To ask other readers questions about Ultimate Guide to Google AdWords, please sign up. .. Very good eBook on all things to do with Adwords. I was a.
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The Google Ads guide for beginners will take you through everything that you need to know in Google Ads, from start to finish. Read "Ultimate Guide to Google AdWords How to Access Million People in 10 Minutes" by Bryan Todd available from Rakuten Kobo. In this book you will learn everything there is to know about Google AdWords. You will cover SEM and the Google ecosystem, local advertising and location.
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Ultimate Guide to Google AdWords
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A good read for those who starts working with Search or those who wants to recall basic tips and tricks. Jun 07, Audrey rated it it was amazing.
The book is well written, well organized and easy to follow. The information is action packed and leads you step-by-step in creating your own profitable Google AdWords account. In his book, Mr. Marshall provides great tips and insights.
Some of the key things you will learn include: You will learn how to tell if a market is for you. You will see how to set up your campaign and tweak it for maximum effectiveness. How to Pay Less and Get More Clicks - See how to organize your campaign and use split testing to determine which ads are producing the best results.
Find the best keywords and how to eliminate keywords that aren't working. How to Develop High Quality Keyword Lists and how to Craft Killer Headlines - Perry will teach you how to "research" keywords and get rid of visitors who waste your time. You will also discover how to write "killer" ad copy that grabs your visitors attention and begs them to click your ad. Perry will teach you how to create a "catchy" one sentence USP that tells customers what separates you from the competition and why they should do business with you.
How to Measure Performance - You will learn how you can track performance for your ads. Find out which ads are making your cash register ring and which ones are draining your bank account. Discover how much it costs to acquire a new customer and what your "visitor value" is. How to Beat Your Competition - Learn how you can stay one step ahead of your competition, even in a tough competitive category.
You will learn how you can increase your campaign effectiveness by marketing offline, creating an email campaign and building a "back end" sales funnel. And so much more! I can truly say that this page masterpiece is one of the top 3 business books I have ever read. If you are trying to establish or improve your online presence, you need to pick-up a copy of this book.
Review by Charles Holmes Article Source: Feb 26, Jim rated it it was amazing Recommends it for: I have been using Google Adwords as my primary advertising program for several years for my business and feeling like I was doing pretty well with it.
If I was doing well, the well just got much deeper! This book began to make me money the first time I went to the computer armed only with the first few chapters and the butterflies in my stomach!
I have not been this excited about marketing in a while. I read the book in a matter of days and have implemented many of the strategies authors Perry Marshall and Bryan Todd present. The results were immediate and dramatic. By taking ad groups that had been performing fine and using their "peel and stick" method, to move poorly performing keywords and create new ad groups with the better performing keywords; I have in many cases doubled and tripled my click through rate. This has allowed me to bid higher, gaining better position leading to even higher click through rates.
Google then rewards this "relevance" with lower "price per click" for my adds! I have always thought of myself as a competent copy writer but with the guidance I received from Marshall and Todd and the "split testing" technique they promote, my adds have never been better. Bottom line, this book will make you money! I could not recommend this book any stronger for any business owner that uses the internet to market their goods or services.
If I could give it ten stars I would. The Ultimate Guide to Google AdWords is a well-informed guide providing great strategies, tools and techniques required to enjoy success with Google's advertising program. The book covers invaluable topics including how advertisers can build competitive campaigns, and how they can enhance their visibility at the search engine. Other things to learn from this book are strategies for improving CTRs, increased traffic as well as impressive sales.
If there is one book that I can recommend to online a The Ultimate Guide to Google AdWords is a well-informed guide providing great strategies, tools and techniques required to enjoy success with Google's advertising program.
If there is one book that I can recommend to online advertisers, it is this one. Perry Marshall and Brian Todd are experts on Google AdWords program, and the book is rich with well-researched techniques. While you can learn the technical bits anywhere, what really impressed me about the book is that it lays out a systematic approach of applying AdWords to meet your online marketing goals.
Whether you are already using Google's advertisement program - AdWords or are just getting started, I would recommend that you start with this book. The only thing I would suggest is that you follow what the guide proposes to really see the results. Many marketers have used AdWords with no substantial success because the strategies are not always apparent. A thoroughly recommend this book to any sole trader or big business who uses Google Adwords to advertise their prodicts or services.
I had been using Google Adwords for about 2 years before I bought this book - just had the bare minimum on there and just let it tick along and I did get clients from it. But then when a local organisation started running workshops for fellow hypnotherapists on how to optimise their google adwords campaign and I couldn't make it , I thought I had better download a book A thoroughly recommend this book to any sole trader or big business who uses Google Adwords to advertise their prodicts or services.
But then when a local organisation started running workshops for fellow hypnotherapists on how to optimise their google adwords campaign and I couldn't make it , I thought I had better download a book and optimise it my self to ensure I wasn't missing out.
The book was easy to follow and to understand but I think it does require some technical knowledge or at least be comfortable using the computer in order to put things in place.
Since following this book, my average cost per click has gone down significantly and the number of people who click through to my site has increased and I have definitely seen an increase in the number of people contacting me and booking appointments.
Very pleased with this book. Jun 23, HoopoeGirl rated it liked it. An excellent resource to understanding and taking up the reins of Google AdWords marketing. So much information is provided in an easy to read format.
The techniques described seem like they would serve any business well. There were one too many shameless plugs for Perry Marshall's paid materials, but the authors are sales experts, so what can you expect? Too bad they didn't catch the website typo on the very first preface page that prevents book downloadrs from accessing the paid materials webs An excellent resource to understanding and taking up the reins of Google AdWords marketing. Too bad they didn't catch the website typo on the very first preface page that prevents book downloadrs from accessing the paid materials website.
Splitting word hyphens in print sure can wreck havoc on URLs If you are new to online advertising and marketing, the information the book is comprehensive enough to orient you to how most of the online marketing works and you can use this information more or less to every other advertising network online.
Reading this book won't make you a master of Adwords, but it is a solid foundation on which to base your campaigns. A very general guide that is good for beginners bit not enough in-depth information about any one particular topic. I wish there was more information on how to best organize and lay out AdWords ad groups and campaigns. Also, the author repeatedly and blatantly advertises his website and the resources that are available on it, but those resources don't prove to be very helpful.
May 07, Aubree Deimler rated it really liked it Shelves: I found this book to be very helpful in doing AdWords the right way. I've learned simple ways to improve my AdWords campaign and have seen success in the way of higher click throughs with lower costs per click.
Jan 04, Josh Salganik rated it it was amazing Recommends it for: So worth reading. Oct 23, Dane rated it it was amazing. Made me money. Very good book, not only does it teach best practices in AdWords, but gives readers overall look at marketing principles. Tips and tricks in Google Adwords.
Highly recommeded after reading Advanced Google Adwords on my read list. Excellent reference especially those who are just starting out in Google Adwords. Perry Marshall makes everything sound so easy. Some of the tips may be outdated though but they still work. Very good eBook on all things to do with Adwords. I was a complete novice before the read and it gave me the confidence to tackle Google Adwords, which can be a daunting task! Good insights on Google AdWords in a non-technical commentary.
A good book for the basics, but don't expect anything beyond that. There are no discussion topics on this book yet. Readers also enjoyed. Goodreads is hiring! If you like books and love to build cool products, we may be looking for you.
How To. About Perry Marshall. Perry Marshall. Clients in industries value his capacity to integrate sales, technology, art and psychology. He aims to solve the 1 mystery in Artificial Intelligence and the origin of life itself.
He's served as an expert witness for search advertising litigation. Books by Perry Marshall. Trivia About Ultimate Guide to No trivia or quizzes yet. Quotes from Ultimate Guide to Using characters for anything other than their intended or usual meaning.Goodreads is hiring!
Constant education is imperative to keep up with best practices, changes, and trends. Bryan Todd. Good for them. Digital Marketing in the Zone. A very general guide that is good for beginners bit not enough in-depth information about any one particular topic.
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