The Elements of Graphic Design [Alex W. White] on *FREE* shipping on qualifying offers. This very popular design book has been wholly revised. Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Designreveals the secrets of successful graphic . This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about.

The Elements Of Graphic Design Book

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The Elements of Graphic Design, Second Edition. Book · January with 59, Reads. Publisher: Second. Publisher: Publisher. This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive. The Elements of Graphic Design book. Read 32 reviews from the world's largest community for readers. Approach page design in a revolutionary new way! Unl.

Readers will discover White's four elements of graphic design, including how to: Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art.

Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive.

We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Read more Read less.

Visual design elements and principles

Frequently bought together. Total price: Add all three to Cart Add all three to List. download the selected items together This item: Ships from and sold by site. Thinking with Type, 2nd revised and expanded edition: Graphic Design: FREE Shipping. Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1.

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Told in Helvetica and Dingbats. Creative Core. Jim Krause. The New Basics. The Market Research Toolbox: A Concise Guide for Beginners. Edward F. Review "Student or professional, if you need the 'simple' basics - or want to get more 'complex' basics - if you don't know the necessities of successful graphic design, - or have forgotten them in the complexity of today's overwhelming possibilities, here is the book for you. Read more. Product details Paperback: Allworth; Second edition March 15, Language: English ISBN Tell the Publisher!

I'd like to read this book on site Don't have a site? Share your thoughts with other customers. Write a customer review. Customer images. See all customer images. Read reviews that mention graphic design easy to understand elements of graphic basics of graphic recommend this book book is a great text book design book book about graphic content examples chapter concepts page visual images layout format edition introduction.

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I liked the book. My experience with graphic design has basically been doing logo headers for personal projects and occasionally formatting writing for clients in an aesthetically appealing manner in order to help them maintain their format when the content goes live.

It's fairly basic stuff, and I had an intuitive grasp of most, although not all, of it. If you're looking to learn it, this is a great book to do it. The only problem? This may be a personal thing, but I found the fact that the borders of each page were absolutely LITTERED with examples of the concepts being discussed to be irritating and made it harder to focus on the information itself. The information is solid, simply presented, and fantastic for a beginner.

IF they can get over the poor graphic design present within the book itself. I did like the book, and found it useful, but I'd rather have seen the information presented in a more forthright manner and perhaps the examples on one side of the book rather than being clustered around the information itself and ALSO taking up another page for full sized pictures of design.

It doesn't flow, and quite often there's little harmony. Ironic, but I'd still recommend it. Part history, part primer, this book is a great general introduction to the basics of graphic design. The large number of illustrations are accompanied by ample explanation of why those illustrations or pictures were included and what purpose they have in the greater design lexicon. The author clearly has a firm grasp on typography, space, symmetry or lack thereof and pacing and is able to get those things across in a manner that is both technical and accessible.

If you've never read any design book, you won't find yourself confused by obscure, unexplained terminology. You would expect a book about graphic design to be well designed and indeed, this book is well designed. The only gripe I have hence the 4 stars, not 5 is the chapter that gets into the hardcore history of design, starting with cave paintings and Sumerian cuneiform. This chapter feels cluttered and a little overwhelming, but the amount of information which is pretty staggering is at the same time fascinating.

As an historian and journalist by trade, this chapter was probably the most interesting to me simply to see the track of graphic design concepts throughout history.

Bottom line: Excellent first design book and a good resource to have on your shelf, even if you're a seasoned expert. The information is there, but it seems cluttered. It's hard to tell where one chapter ends and where the next starts. Add to that the amount of photos to explain the concepts and the explanations of the photos around the main body of the page and it's hard to firgure out where to start reading. I think that one reviewer also mentioned the size of the font. For a big book, the font seems small and makes it hard to read.

It's a big heavy book.

I tried taking it on the train on my way to work, and I just couldn't concentrate on the reading. This book had been sitting on my shelf for years before I finally looked into a couple weeks ago. This is a book written using the shot gun method, the author has no real experience, understanding or insight and therefore can't present the information with coherence.

It's just a grab bag of things he heard somewhere and decided to keep because they sounded impressive. My initial response before reading it, even ten years ago, was "clutter", it looks like the pages had to be smuggled or something. There are a few gems buried here but it's amazing how they are often placed right next to falsehoods and opinions in the same sentence, or just presented so badly and rushed A few examples in no particular order, and I don't have the book with me so I can't quote exactly: Symmetry means something is rhythmically balanced and in proportion, side to side symmetry is just a really obvious example of this balance.

Viewers are attracted by a couple different things and one of the main one's is appeals based in there own self interest. For example you're at a mall and you have to urinate badly, all of a sudden you're looking for a sign with an arrow and two people with circles for heads.

Why didn't you notice the sign when you didn't have to go? There are so many mistakes that it's tiresome, but another one that annoyed me is early in the book he uses a quote by Frank Zappa about how music is a plastically expressive art that's poetically- "sculptured air" and this guy misinterprets it to mean that music sounds good when it makes use of space.

Don't waste your money or time on this. The cover page is very good at describing what the book is like. It is super-dense, with so much information and advice on each page that if you are looking for a light read, skip this one.

At the same time, the cornucopia of information can become a little overwhelming. My suggestion is to read this book slowly and carefully, practicing the principles as you learn them. The book reads more like an organization of the author's learning and experiences over time and so can sometimes be a little less "objective" than one might wish for. The one consistent theme throughout these design books is this: Breaking rules is good if you break them like you mean it! I have yet to encounter a more detailed treatment of white space and how it affects design but for the other topics you will need specialized books such as Lupton's "Thinking with Type" to get a deeper understanding.

All in all, excellent value for money.

One person found this helpful. This is not a book for intermediate designers who knows the basic rules of graphic design applications. It may contain some things intermediates may not know, but i'm sure they can find it elsewhere more detailed.

However, for those who are learning graphic design, and trying hard to understand graphic design, this is the book to start.

They break down many things into a language beginners can understand. Like myself, i first started to read other design books but i couldnt learn from it. That's because i didn't understand them. But this book will definitely will teach the basics and how to get further in them.

This book is great for understanding what design really is, how does it differ from fine arts, and what should be applied when thinking about design. They talk mainly about Space, Unity, Page Architecture for editorial design and desktop publishing , and finally Type. As you can see, they are the basic knowledge required to know as someone starts to learn design. An in depth view that stops short of being a hardcore text book though I would not hesitate to use it as an introductory text for a college class.

The Elements of Graphic Design

This makes it an enjoyable, non-threatening, yet extensive, read that lists many design principles for mainly print type publications.

The design principles are taught such that they can be more broadly applied to other disciplines by a creative thinker.

Contents include the concepts of: Space, Unity, Page Architecture, and Type. A good first read on the subject and gives much more useful information and advice than many of the self glorifying self indulgent publications that other designers put out.

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The book does not list many specifics for different types of publications, it does give an in depth description of the guiding theories of design for print. Highly recommended. This book is perfect for somewhat who is at an intermediate stage in their design skills.

Perhaps you've taken a few classes and maybe have done a few projects, freelance or otherwise, and didn't really have an applied approach to what you designed but somehow hashed it out. I am of course also speaking for myself and found that I needed some solid principles to focus and direct my designing and a frame of reference to guide my learning and development. The Elements of Graphic Design came in perfectly with fundamentals broken down and accompanied by demonstrative graphics.

Having read this book several times I've consolidated a lot of the pertinent information and printed out charts that I keep above my desk for reference.

I find now that I have a much more methodical and thorough approach to design projects and the quality of my work has improved drastically. See all 42 reviews. Customers who bought this item also bought. Effective Presentation Skills: Steve Mandel.

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site Music Stream millions of songs.Would you like to tell us about a lower price? I'll agree that this has a lot of visual clutter, but I think it was going for a textbooky look—which does tend to run heavy on the visual clutter. He can't seem to decide whether he is writing a guide for beginners or his grand treatise as a designer with years of experience. It is super-dense, with so much information and advice on each page that if you are looking for a light read, skip this one.

There was no white space, no breathing room, nothing that wasn't jam-packed with graphics and text. Color — Color is so much more than the rainbow assortment of hues in a bag of Skittles. Having read this book several times I've consolidated a lot of the pertinent information and printed out charts that I keep above my desk for reference.

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