Project Synopsis and Project Report Guidelines Bachelor of Business Administration (BBA) Program Directorate of Distance Education SIKKIM MANIPAL. BBA Final Year Project - Free download as Word Doc .doc /.docx), PDF File Project Training Report Submitted to JDT Islam College of Arts and Science in. Project Report on marketing strategy for bba - Free download as Word Doc .doc) , PDF File .pdf), Text File .txt) or read online for free.

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Project Report - BBA Final Year. Project - WU Haoqi by WU Haoqi. FILE. TIME SUBMITTED. APR PM. SUBMISSION ID. Jun 12, BBA project report on Financial analysis of BSNL. A PROJECT REPORT ON BSNL, “Financial Overview of Telecom Sector in India”. MBA/BBA Project Reports | New Project Report, Free Sample Projects Topics MBA | Free Download Project Report MBA Research, HR, Finance, Marketing MBA.

Once all of these questions are answered, you may finalize on a project title. Such titles are considered as broad and vague. It should be a study in the field of marketing in a specific company or place or product. It should be a simple statement. Reasons for consumers not liking products of XYZ Company. A brief overview of the topic, mentioning, why you wish to undertake this project.

You may also include a brief literature review. Problem in one or two sentences by stating the main focus area of your study. SLM on Research Methods BBA mentions that, the problem statement has to be broken down into tasks or objectives that need to be met in order to answer the research question. In certain cases, the main objectives of the study might need to be broken down into sub-objectives which clearly state the tasks to be accomplished.

It should focus on what you intend to do in the project.

BBA Final Year Project

Tip 2: It is ideal to list between objectives. Literature review surveys scholarly articles, books and other sources e. The purpose is to offer an overview of significant literature published on a topic. In the research methodology section of project, you need to describe how you will proceed to research the problem stated and achieve the objectives formulated.

It includes research hypothesis, research model, research design, sampling design and research procedure. A research hypothesis is the statement created by researchers when they speculate upon the outcome of a research or experiment. Sometimes a model, even a preliminary one, can help your work decisively, and in such a case it will also affect the logical process of analysis.

It is a diagrammatic representation of the variables selected in the research to study. Consider the objectives of the study and decide which type of research design you will use i. Next, decide what type of data you will need to realise every objective of your study. Mention how you will collect the data the sources of data. For example, primary data for a study may be collected through observations and questionnaire. If you are using secondary data, mention if the sources are external or internal and their type.

Ex: Industry reports or annual report of the company. When you collect any sort of data, especially quantitative data, whether observational, through surveys or from secondary data, you need to decide which data to collect and from whom.

This is called the sample. A sample is a subset of the population being studied. It represents the larger population and is used to draw inferences about that population. Population: Population is a complete set of elements persons or objects that possess some common characteristics defined by the sampling criteria established by the researcher.


For example, in the above case, sampling frame will be all the employees having professional qualification in XYZ Company. Sampling Unit: Every single unit or object inside the sampling frame is regarded as sampling unit. For example, each employee of sampling frame will be a sampling unit. Sample Size: A sample size is a component of population which is cautiously selected to signify the population. The most commonly used approach for determining the size of sample is the confidence interval approach covered under inferential statistics.

Sampling Design: It is a method of selecting a suitable sample for the purpose of determining the characteristics of the whole population. There are various sub techniques under each. You may choose the method that best suits your project. It also includes the statistical techniques which are expected to be used for the purpose of data analysis.

Since there is always a room for improvement, you must also mention the scope of research, which can be conducted in future with respect to the current research.

It includes the list of all those sources you looked at i. It should be typed in 1. The following are the components of the summary. Hard copy of the final project report and the executive summary should be brought to the venue at the time of Viva-Voce.

You should demonstrate or make a power point presentation of the project to the University- approved examiners. Acknowledgement 3. Bonafide certificate Refer Annexure IV 4. Declaration by the student Refer Annexure V 5. Executive Summary 6.

List of Tables 7. List of Figures 8. List of Symbols and Abbreviations 9. All other non-verbal materials used in the body of the project work and appendices such as charts, graphs, maps, photographs and diagrams may be designated as figures. List of Tables Table No. Title Page 1 Frequency table exhibiting the investors degree of risk aversion No.

List of Figures Figure No. Title Page 1 Pie chart exhibiting mode of trading of investors No. Standard symbols, abbreviations etc. List of Symbols Table No. Abbreviated Name Full Page No. A specimen is shown below. Title Page No.

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The caption of the table must be present above the table. The caption of the figure must be present below the figure.

The title of the project must be on the left side of the header and chapter name must be on the right side of the headers. Page numbers are to be placed on the right side of the footer. They should be typed single space and placed directly underneath in the very same page, which refers to the material they annotate. The general text shall be typed in the font style - Times New Roman and font size - Font 14 may be used for titles.

Suggested Project Topics General 1.

Job Satisfaction Survey w. XYZ organisation 4. Competency Mapping in XYZ organisation 5. A study on Indian organized retail sector 2.

Effectiveness of promotional schemes in Retail stores 3.

Study of retail store operations 4. Emerging retail formats and strategies 5. Role of FDI in Indian retail sector 6. A study on Loyalty Programmes in organized retail sector 8. A study on changing consumer preferences towards organized retailing from unorganized retailing 9. A study on strategies for promoting retailers brand An analysis of possible strategies for successful internet based customer services in retail Measuring the effectiveness of display system in retail industry Retail outlet mapping of retail stores and shopping malls Study on private labels Vs.

A study on effective Supply Chain practices in organized retail sector Impact of retail IT application on effective store operations Best HR practices in organized retail sector A study on customer relationship management practices in retail store A study on effective retail project management Analysis of training needs assessment of retail sales executives A study on pricing strategies followed by successful retailers To analyse visual merchandising and space planning in a mall To identify significance of CRM in retail sector Positive attitude towards job is equivalent to job satisfaction whereas negative attitude towards job has been defined variously from time to time.

Job satisfaction is an attitude which results from balancing many aspects. It is also the summation of many specific likes and dislikes experienced in connection with the job. D Reg. D, Reg No. The internal Viva is held on………………………… Head of the Department. Internal [2]. Examiner Mr. R MBA, M.

Project Report on Marketing Strategy for Bba

D Date: I would like to express my sincere thanks to Mrs. Swarnakumari, the principal, Mr. I am deeply obliged to Miss.The topic selected for the project should be appropriate to justify BBA project. A study on changing consumer preferences towards organized retailing from unorganized retailing 9. There are various sub techniques under each.

Appukuttan Vk. The market is often described in terms of response curves, each defined in relation to a certain 'marketing decision variable' or to the whole mix of a company. Yes I. As research shows,[1] sales success is heavily weighted towards suppliers who understand the customer.

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