Finding free resources for event planners online can sometimes be tricky. To get you started, here are 15 free ebooks about event planning. Hard days of researching to bring you effective tools for your event planning business or career. Download our free, page workbook and handbook, the Professional Event Planning Guide. In this guide, five event pros from all ends of the spectrum — corporate meetings, boutique conferences, high-end agencies, and association events — weigh in on running an event from. As of today we have 78,, eBooks for you to download for free. . Sustainable Event Management of Music Festivals: An Event Organizer Perspective by.
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sign up for free ebook. 30 August Reading time: 1. marketing Enjoy events wherever you go. Send yourself a link via SMS to download Eventory on your. Event Planner: The Art of Planning Your Next Successful Event: Event Ideas Managing (Event Planning, Event Planning and Organizer - How To Guide I thought he purpose of this ebook was to help you plan your event on your own. The Event Organizer's Ultimate Guide to Productivity. Find out how you can boost Download the free eBook to discover how to: More efficiently manage your.
You only need to bring invite vendors to showcase their items, hence gain new clients. It is therefore a win-win situation, because you get to make money, and the vendors get clients from the event. If you manage to draw a big crowd on your first show, you can be assured of more people in subsequent shows. How to Choose Your Niche A good event organizer will venture into the niche they are able to handle, and can reap optimal profits.
However, this is not to restrict you from venturing into as many niches as possible. Some event organizers are making money out of a wide range of event types, hence are generalists. It is lucrative to venture into a specialty, as much as generalizing is considerably good.
The challenge comes in identifying the niche to focus on, especially if you are just starting out.
The Event Planner’s Quick Guide for Conferences (200 - 500 Attendees)
Capitalizing on your experiences, knowledge, interests and passions is key in finding a niche. You need to ask yourself the kind of clients you prefer working with, and the best set up for you. Are you a formal individual who is more comfortable around corporates? If that is the case, you need to think of planning meetings for businesses, organizing company retreats and tradeshows. If social clients are your type, consider managing baby showers, weddings, engagement and birthday parties.
The size of events you are comfortable with is also entirely up to you. You can choose to specialize in big events, say those that hold more that 50 people, or in small ones. Regardless of how good you are in your field, you cannot assume that everybody knows it. You need to make your presence known in the market, and create a name for yourself. A good event planner will work towards remaining relevant in the industry, to keep making profits.
The key thing is to market your business in all means possible, and with consistency. Keep in mind that marketing is not a onetime affair. It should be more of a lifestyle for you. Choose a couple of methods that you deem effective and enjoyable and work on them daily.
If you are still wondering what marketing options are there in the market, have a look at the following: Create business cards and have them distributed far and wide. They should have your contact. It is easier to contact a person when you have their business card, and more conveniently if it explains their service.
Having a business card is not enough. Ensure that it explains in brief, your best services and offers you can allow. People like content they can read fast and understand easily, as opposed to booklets with lots of information. Having friends refer clients to you is also a plus for your business.
When you offer high quality services at affordable prices, and with consistency, it lands you many referrals. When a client is happy with a service, they will refer others to you. Therefore your product is a marketing tool.
Participation on forums is also a sure way of selling your brand. Contributing in online forums and telling people how your service can provide solutions is ideal in marketing.
People are constantly looking for a solution to their problems, and if you can provide that, you are better off. The Power of Social Media in Event Planning The number of hours people spend online daily are more, compared to those spent offline.
Out of the total time spent online, most of it is on social media platforms like Facebook, Twitter, Instagram and Pinterest.
You cannot underestimate the power of social media in the prosperity of your event planning business. If you are looking to become a successful event organizer, you need to create a strong presence on social media.
You may consider having a Facebook page or a Twitter handle from where your followers can access your services. However, Instagram and Pinterest are better sites because they are visual in nature. This means that visual appearance is more appealing, hence more people would be interested in your service. However, you should acknowledge that social media is a marketing tool and not a selling platform. It should not be a place where you go to book clients, but rather a site where you showcase your expertise.
It is advisable that sales be generated after potential clients are satisfied with what they see online. How you cultivate your social media should publicize your business and bring in more profits. The rate at which people return to your website and make downloads determines how much money you make. The content could be from shots captured in previous events or inographics created in the past. In the case of Pinterest, the images uploaded should be pinnable.
Your main concern is to become a good event planner, while at the same time making profit. SEO is significant in helping you achieve your motive, because through online search, clients can find you.
This means that if you cannot appear online, then you are losing out on potential clients and resultant profits. However, it is not enough to solely rely on the optimization of your online presence.
You need to incorporate excellent customer service to ensure clients make a download decision. A client finding you on online search is one thing, but making a decision to download the service is another.
The Event Planner’s Guide to GDPR Compliance
If you fail to work on the customer service experience clients get once they find you, you risk losing them altogether. When a client reaches out to your customer service team, they need to receive the best treatment possible.
How a client is treated the first time determines whether or not they will stick with you. The Stumbling Block You Need to Be Ready For Competition is a major obstacle any person looking to be a successful event organizer should look out for. There are companies that have been in business before you, hence are commanding the industry. These will definitely have an upper hand and be a threat especially for new entrants.
To counter the competition, you need to be unique in finding a niche that sets you apart. Each time, before you send your resume for a specific position, research the position and company. Create a master resume, which will list your job experience, education and skills. As you prepare to apply for a specific job, customize your resume to reflect the priorities emphasized by the company for this position, using language similar to theirs.
Avoid the type of errors that beginners would make Looking for your first practical experience in accounting? Mention your relevant work experience, extra-curricular activities and any related community service. And finally, make sure that your writing is good. All employers are sensitive to spelling mistakes and may set aside your application based on that criterion alone!
But you should take your master resume and edit it slightly for every job. Tailor your summary of qualifications to use the same terminology, in the same order the employer used in the job posting.
In addition to those qualifications, you might edit your resume as follows: Use bullet points and keywords Bullet points with facts and figures will better demonstrate your skills and experience than long sentences, says David Esposito, managing partner at Harvest Time Partners, a professional development and venture capital firm. Not only will this give you an opportunity to use the keywords robots love, but it also will force you to put some serious thought into your elevator pitch, Esposito says.
Quantify Your Impact Tip: Show your accomplishments in numbers, not just words. Answer questions such as: How many people attended your last event? How many views did your promotional video have? Wrote 8 articles on entrepreneurship and technology, generating , page views, 8, likes, and 3, tweets 9 event organizer resume sample Offer a skills summary right off the bat As you start to build a resume, consider adding a skills summary to the top.
Make sure to reflect the job description when you describe your own areas of proficiency. For instance, a company hiring a digital product designer might look for someone skilled in a program like Sketch or InVision.
A recruiter looking for a marketer might seek someone familiar with Google Analytics and Google AdWords. Review the job description as you build your skills summary. That way, this section can be both accurate and tailored to the job at hand.
Ditch the personal objective statement Career counselors used to encourage applicants to include a personal objective statement at the top of their resume.
But the objective statement has largely fallen out of favor.
Another important reason is that objective statements are often too generic to add much. Instead, focus on your achievements. Limit your resume to one page You may have heard the warning not to exceed one page for your resume.
For most people, this old rule of thumb holds true. You should be able to communicate everything you need to say on a single page. Of course, there may be some situations where it makes sense to exceed a page. That way, the recruiter will see the right page length and formatting.
If you do use a second page, include a header with your name and contact information at the top of this page. Focus on core skills. When you know what core skills are important to the employer, you have to write it in a manner that demonstrates you have those skills — offer quantifiable results. If you do, it will only dilute your message.
Find out why great companies rely on InEvent
Proofread several times When you build a resume, you must be very detail-oriented. First, you must ensure a consistent design. Be intentional about margins, font, font size, and spacing. Second, double check your spelling, punctuation, and word choice. And make sure your dates of employment are correct. Before sending it off to an organization, check everything for accuracy. Ask for advice It can also be helpful to seek out another pair of eyes.
Ask a friend or coworker to look over your resume. When you stare at a document for a long time, sometimes you can no longer see its strengths and weaknesses. Gaining a fresh and objective perspective can help you identify areas for improvement. LinkedIn is also a useful tool for reaching out to your network and discovering job opportunities. Use the same principles on LinkedIn as you do in your resume.From concept and planning to marketing, executing and follow-up, this page eBook includes: Worksheets, to-do lists and timelines Reviews of tools to make you more effective Step-by-step marketing plan We worked with five top event professionals who love to break boundaries, set aggressive goals, iterate year over year, and listen to their attendees.
15 Free Ebooks About Event Planning
However, Instagram and Pinterest are better sites because they are visual in nature. Focus on core skills. The challenge comes in identifying the niche to focus on, especially if you are just starting out. You have the opportunity to convert your attendees into fans—and to get your fans to spread the message! Target segments effectively with the right message to the right people.
If you are not good at training, it should not worry you because you can still hire a good trainer. This means that if you cannot appear online, then you are losing out on potential clients and resultant profits. Track your email campaign results You should begin receiving registrations 2 — 5 weeks after your first EDM blast.
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